CarClick

Project overview

CarClick is an online car buying and selling service. We started with an auction: buyers placed bids and dealers listed vehicles and completed transactions. After launch, demand outgrew supply, so the client decided to add an international marketplace.

The new format added fixed-price purchases alongside auctions. Sellers publish specifications and sale terms; buyers choose a vehicle, reserve it or request advice.

The brief

We needed to integrate a shop into the live auction, including search, vehicle pages, accounts and workflows for both parties. Existing bidding and document processes had to remain intact while we added a more familiar way to buy.

Our scope covered discovery, interface planning, design, frontend, backend and integrations. The service needed to offer the same core features on computers and phones.

What we did

01 / Building the transaction platform

We first built the online auction, planning its structure and user flows and preparing more than 300 screens. Black, white and yellow created clear accents for actions, statuses and navigation.

Bidding is anonymous: buyers and dealers do not know each other until a winner is selected. The system then creates a voucher with the transaction terms. We added invoicing, dealer document approval, payments and email integration.

02 / Search designed for cars

We analysed user queries to design marketplace search. In addition to make and model, buyers can filter by country, seller type, engine, mileage, year, gearbox, drivetrain and price.

We added the marketplace to the homepage. Search distinguishes private and business sellers, helping buyers choose the right purchasing route before opening a vehicle listing.

03 / From specifications to reservation

Vehicle pages group the key specifications: mileage, fuel, engine size, transmission, year, drivetrain and colour. Further details cover condition, equipment, seller information and sale terms.

Buyers can reserve a car, request advice or apply to invest in imports. Listings can be shared. Sellers have an admin panel to enter vehicle and equipment details themselves.

04 / Developing the platform

We took an API-first approach: designing component interactions before implementing the interface and features. The backend uses Laravel; the frontend uses React and React Native, with WebView in the mobile apps.

We continued development after launch, with customs calculators, parsers and improvements to existing features among the next tasks.

Results

Figures at the time the case study was published

We developed and launched the marketplace in 11 months. Auctions and fixed-price purchases are available in one service.

Buyers and sellers have accounts designed for their workflows. Vehicle pages combine specifications, transaction terms and consultation requests.

At the time of publication, the platform connected around 400 accredited sellers from more than 10 countries.