Whoosh

Project overview

Whoosh is an express delivery service for people and businesses in New York. The client wanted to connect senders and couriers, helping businesses with city logistics and couriers with finding and managing work online.

The brief

We needed a web service with accounts, pricing, payments, documents and tracking, accounting for local addresses, transport options and courier pay. Naming and visual identity were also part of the brief: the project had neither a name nor a logo.

What we did

01 / Designing for delivery in New York

We studied local workflows with the client and used local time and measurement formats. Couriers can select transport options, including bikes and scooters, and provide the necessary driving licence details.

Doorstep deliveries can be completed without meeting the recipient. We added photo proof: the courier photographs the parcel and the sender receives confirmation. These details shaped account features and order statuses.

02 / Creating the name and interface

We researched names in related industries and proposed Whoosh, a word evoking fast movement. The visual system uses blue and yellow, flat illustrations and simple controls.

City illustrations and Lottie animations support the delivery theme. Working screens focus on the order, status and route. Responsive layouts let senders and couriers use the service on phones without a separate app.

03 / Building two account types

Senders create requests, top up their wallet, pay, track couriers and leave tips. Couriers see active jobs, delivery history, routes and funds available to withdraw.

The calculator shows pricing before an order is placed, accounting for parcel weight, distance, transport, time of day and traffic. Customers see the delivery price; couriers see their pay.

04 / Connecting payments, documents and maps

We integrated Stripe for payments and DocuSign for documents, with custom templates stored in Whoosh. Google Maps supports routes, distance calculations and courier tracking.

Addresses needed particular care: identical street names in different boroughs could confuse autocomplete. We cross-checked addresses against other sources and added Google Autocomplete after release. Routes include checkpoints and delivery status changes.

Results

We combined the entire delivery journey in one web service: requests, quotes, payments, documents and doorstep photos. The responsive interface supports both computers and phones.

The project received a Behance UI feature and third place at Workspace Digital Awards 2024 for Best Foreign-Language Website.