Kinomir

Project overview

Kinomir is a Siberian cinema chain. Our team regularly used its cinemas and app, so the project began with first-hand experience. The old app needed a new structure and updated design while retaining the chain’s brand identity.

The brief

We were responsible for interface planning and design. The audience journey needed to be clear: find a film, read about it, choose a cinema and showing, and reserve or buy a ticket. Schedules and orders needed to support both spontaneous visits and future plans.

What we did

01 / Reviewing the existing app

We started with a small internal usability audit. Even regular users did not know how to open film descriptions because the link was hard to find. An existing feature was effectively hidden.

We completed discovery and created a concept and interactive prototype. Testing with our team and the client clarified navigation and placement before detailed screen design.

02 / Starting with the film

Original film posters help viewers recognise releases and choose a title. From there, the interface leads to film information and available showings. We made these connections explicit so descriptions no longer felt hidden.

After validating the prototype, we designed the pages in the chain’s brand style, covering different states and screen sizes: film lists, detailed pages, schedules and orders.

03 / Supporting different ways to choose a showing

Some viewers choose by cinema, others by available time. We supported both: schedules can be browsed by venue or by showing time across cinemas.

Each showing displays price, format and available seats. The home screen offers date selection, while reservations and purchases include seat selection.

04 / Keeping tickets in orders

The orders area brings together upcoming visits and viewing history. After buying a ticket, viewers do not need to search the general schedule again to find their booking.

The digital ticket includes a QR code for entry. We made it part of the full journey, from discovering a film to presenting the ticket at the cinema.

Results

We delivered a new app structure, interactive prototype and page designs across states and screen sizes. Film selection, schedules, seats and digital tickets form a continuous user journey.

The design case received two Best of Behance features, in the UI and XD galleries.